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Campaign - Campaign Best Practices

Campaign , Images & Advertisement Best Practices

Banner Size Standard

These are recommended banner size as per IAB standard  ( size in pixel ).

Use high-quality photos

Use attractive lifestyle photos, bright product images or videos to draw the attention of potential customers. Turn the words into a visually attractive image. The suggested size for images is Full HD 1920*1080 px. Remember what attracts your customers most: happy people and photos with positive energy.

Do not use texts or logos in images unless it is necessary

Use logo on your brand page, not in your ads. Logos take the user’s focus off the action you want someone to take from viewing your ad. An easily recognizable logo may not attract the eye as well as a good picture. If you really need to use texts in your ads, be aware they must be placed in the central visible area. See the examples below. Write effective Ad Copy Be short, clear and catchy. Words in your advert are limited. Use words effectively and let customers clearly know what you offer.

For example, your advert may say: “New shoes just arrived! Get yours now!” Call to action button is displayed below the text. A/B Testing

Did you know that you can achieve higher conversions by testing different ad versions? The secret for the success of your campaigns is to test different versions of creatives, texts and types of advertising format.


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