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Omaya Documentation




Copyright Notice and Proprietary Information


Copyright 2017. Synchroweb Technology. All rights reserved.
No part of this documentation may be used, reproduced, transmitted, or translated, in any form or by any means, electronic, mechanical, manual, optical, or otherwise, without prior written permission of Synchroweb Technology. (“Synchroweb”), or as expressly provided by under license from Synchroweb.


About This Guide

This User Guide provides information on how to setup and manage the Synchroweb Omaya location based system for use in gathering location data from Wireless Wi-Fi controllers and Access Points. This guide is written for service operators and system administrators who are responsible for managing, configuring, and troubleshooting Wi-Fi networks. It assumes a basic working knowledge of local area networks, wireless networking, and wireless devices.


About Omaya

Omaya is a location based platform that helps you understand how people move around your venue. The paths they take, choke points, entry or exit points and even queue lengths are not only possible but also made easy with it.


Conventions in Text

We use various conventions in text to help you more quickly identify special terms. The following table describes those conventions and provides examples of their use.

Conventions in Icon Graphic


Omaya uses a common icon to represent a function.



There are a few key terminology used by Omaya system, please get accustomed and familiar to the term for ease of operating Omaya. The condition for the users associated with the correct term can be set by venue device screen.


Users – Mobile devices with Wi-Fi chip detected, each device is assumed to be one user, while the trend of single user with multi device is in trend its only minimal users having more than 1 mobile devices.


Pass by – Users detected walk by at venue.


Visit – Users detected nearer to sensor.


Engaged – Total number of users that dwell at venue more than number of minutes thus is converted from pass by to engaged.


Daily loyalty users – Users detected by system 5 days out of 1 week.


Weekly loyalty users – Returning users seen more than 4 days within a month.


Bounce rate – Users who spend less than 5 minutes at venue. The relative number of users that appear and disappear during a time window define in venue dwell time setting.


Dwell time – Determined the amount of queuing or the average time spend in zone or outlet.


Crowding factor – Determined the potential bottlenecks or where extra resources are needed


Dominant direction – The most typical direction of travel through an area by users


New visitor – Users detected for the first time at venue.


Repeat visitor – Users detected within venue for the second time the next day onwards.


Device state – All mobile device emit Wi-Fi signal, the frequency of signal emitted are based on the state of the device.

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